RZEPAKOWSKI, Piotr; JAROSZEWICZ, Szymon. Uplift Modeling in Direct Marketing. Journal of Telecommunications and Information Technology, [S. l.], v. 48, n. 2, p. 43–50, 2012. DOI: 10.26636/jtit.2012.2.1263. Disponível em: https://wildcardsubdomaintoprocess.jtit.pl/jtit/article/view/1263. Acesso em: 20 may. 2025.